6 Dental Marketing Tips That You Can Implement Today and Get New Patients in Your Dental Practice
Why do I need to dominate my Dental Marketing over the internet for 2019?
That’s the same thing that Blockbuster said when Netflix started utilizing the online approach a few years earlier. And there was one word that put Blockbuster out of business. Pride.
Put simply: when the whirlwinds of change swept through the movie and video industry, Blockbuster Video stuck to their guns. Their “Let’s stick to what’s working”approach is the only thing to blame because there’s no possible way that a larger company with more funds, structure, and connections would lose to an underdog. And that taught us a valuable lesson, if you are not trying to put yourself out of business by innovating and growing, someone else will.
I’m sure you don’t want your dental practice to end up like Blockbuster and that’s probably why you are here. I’m sure you’re asking “What is this all about?” “How can I improve?” or “What’s different about this dental marketing agency?”
For one we give you tangible tasks that you can start implementing today, but I have some BAD NEWS. It’s proven that if you don’t implement within 23 hours of learning something you have a 90% chance that you will forget about it. So, if you really want to scale your dental practice I recommend doing these SIX tips that our dental marketing agency put together for you and your dental practice.
1. Check to see if your Dental Website is Friendly on all 3 major devices
The major devices are mostly Smartphones, Tables and Computers.
If you are able to navigate easily and fluid throughout your website without any issue, so can your patients. This means there’s no pinching of the screen and your website also has clickable phone numbers.
We wouldn’t want them to have a hard time to schedule an appointment or get in contact with you, or they will search elsewhere. That leads to the importance of Call-to-Actions, making it simple and easy for your website visitors to take action. Such as calling our office by clicking on top of the office number, or filling a formulary requesting an appointment.
2. Social Media and Content Ads for Dental Marketing
Digital Marketing on Social Media really is the Gold Rush of our century. To make an analogy the only miners who got the gold was the miners that arrived first, if we translate that to the modern world, we can say that the costs to advertise over social media is still cheap, but the advertising costs are going up every day. With the right strategy, your practice can take advantage just like the first mining settlers did.
The real Gold Rush is that if done properly in a few years you will have thousands of people as your “fans” (followers) and these people will be going to you for life and will be your biggest internal word of mouth advocates.
3. Advertising Your Dental Practice on All Major Platforms for 2019
Right now all the attention is on our smartphones. A 2017 study said that 81% of adults in America own a smartphone and 90% of the time spent on mobile is spent on apps. The largest app platforms are YouTube, Facebook, Snapchat, Instagram, Netflix, and Google. Which to explain a little further are the new NBC, ABC, CBS, and Fox of the world. These are where you would want to place your message to get the most amount of attention for the lowest cost.
If you have any questions our dental marketing agency can address any concerns on a 15-minute call. Keep reading to discover how.
The research was done from Hackermoon including data from industry titans like:
- comScore, Nielsen, SmartInsights, eMarketer, MediaKix, Pew Research Center, and more
Points that the average American spends more than 2 hours and 30 minutes a day over their smartphones:
4. Internal Marketing & External Marketing for your Dental Practice
This is one of the most important tactics you can utilize. Why do I say that? If a practice has these two aspects working side by side, the new patient count skyrocket. You might be thinking, “but how?” If you continue reading I’ll show you. Marketing is the engine to your business, it always has been and it always will be.
The key is changing the message over the platforms if you have a good team that understands branding and ROI. The importance of attaching the success of your external to your internal is exponentially instrumental for positive ROI. Why? Internally would include your referral program, staff serving the patients with customer service, state of the art facility, your awesome environment, and lastly the quality of work. I put the quality of work last because you are expected to do quality work.
Patients care more about their experience at your office. Now, why does this attach to external? External are new patients that have never heard of you but got enough trust from online or a word of mouth to give you a shot. And when they come in, depends on how good is your internal marketing to:
- Retain that new patient
- Earn the right of their word of mouth advertising
Here is a statistic that you should drill in your mind. 85% of all word of mouth advertising is done from patients that have been in your office in 12 months or less. This is why external and internal are connected because you need to do external marketing to get your internal, and if your internal isn’t good enough your external would not be good too.
Funny how that works, but it’s a massive key to acknowledge and implement in your practice.
5. Get to know your Return on Investment ( ROI )
That’s what every investor and business dental practice owner wants to truly know. If it’s working than doubling and tripling down is necessary to dominate your competition. An example, we as a dental marketing agency and consulting get about 6x a client’s money and we recommend investing more when they see the results. However, if you put in $1 thousand dollars and $6 thousand comes back, you’d have to have major limiting beliefs to not reinvest more to outspend your competition. This is massively important just because at the end of the day you need more money to operate your business more effectively and keep up with state of the art equipment and training front staff to have the highest amount of success for growth.
Nowadays with the internet, there’s absolutely no excuse to not having a trackable return of investment on the everything marketing campaign that’s done. This change in marketing has significantly excluded the avenues that don’t have a positive ROI on your investments. Now if you are stuck to traditional media outlets that’s fine, just know those that adapt will jump past those that don’t. If your choice is to continue to use radio, TV, and newspaper that’s on you, just know that our dental marketing agency it is always ready to help you in case you need.
6. Hire a Dental Marketing Agency for your Dental Practice
There are lots of people who can create ads and posts on Facebook/Instagram/YouTube/Snapchat, but are they able to provide results? Results meaning, new appointments booked and patients coming in?
When you chose a dental marketing agency, the team must align with your goals and know what makes you unique, because marketing isn’t a cookie cutter formula and you can’t approach it without understanding the “why” and “end goals”. Each campaign is completely different and taking action steps to execute those ideas require lots of experience on the field.
Here at Two Ducks Marketing our Dental Marketing Services range from Website Optimization, Search Engine Optimization (Dental SEO), Paid-per-Click Campaigns over all major online advertising platforms, Social Media Management, Content Creation and Internal and External marketing as a Consulting Service.